Unpopular opinions.

Most skincare brands profit from complexity, fear-based marketing, and products you don't need.

We'd rather lose a sale than mislead you.

Here's what the industry doesn't want you to know:

The Goal Of Skincare Should Be To Stop Thinking About Skincare

The Beauty Industry Needs You To Believe Your Skin Is A Problem

Your 12-Step Skincare Routine Is Making Your Skin Worse.

"Fragrance" can hide 3,000+ undisclosed chemicals in your skincare. 

Most Vitamin C Serums Are Unstable and Irritating. Here's What Actually Works. 

If Your Skincare Routine Has More Than 4 Products, You're Being Played.

Dermatologists Don't Use Half the Products They Recommend. Here's Why.

SPF in Your Moisturizer Is a Waste of Money.

Expensive Skincare Isn't Better. It's Just Better Marketing.

Your Skincare Routine Is Sabotaging Your Skin Barrier. Here's the Proof.

Essential Oils Don't Belong in Your Skincare