Unpopular opinions
Most skincare brands won't tell you the truth. They profit from complexity, fear-based marketing, and products you don't need.
We'd rather lose a sale than lie to you.
Here's what the industry doesn't want you to know:
Your 12-Step Korean Skincare Routine Is Making Your Skin Worse
Your bathroom counter looks like a beauty store exploded. Essence, ampoule, toner, two serums, eye cream, neck cream, sleeping mask. Here's the truth: your skin barrier can't handle that much product. More steps don't mean better results—they mean more irritation, more money spent, and more confusion.
Read why less is actually more →
Why Most "Clean Beauty" Brands Are Lying to You
"Clean beauty" is the most profitable marketing scam in skincare. There's no legal definition. Brands make up their own rules. They charge you more for "natural" ingredients that are often more irritating than synthetic ones. Essential oils aren't safer—they're some of the most common allergens.
Read the dirty truth about "clean" →
Most Vitamin C Serums Are Unstable and Irritating. Here's What Actually Works.
That $80 vitamin C serum? It oxidized weeks ago. L-ascorbic acid is unstable, irritating, and requires low pH that disrupts your barrier. The bottle turns orange. Your face burns. You keep buying new ones because the industry convinced you need it. Stable vitamin C derivatives like 3-O-Ethyl Ascorbic Acid work better without the drama.
Read what actually works better →
If Your Skincare Routine Has More Than 4 Products, You're Being Played
Separate eye cream. Neck cream. Décolleté cream. Hand cream. All the same moisturizer in different packaging at different prices. The beauty industry profits from complexity. Your skin needs three things: cleanser, treatment, moisturizer. Everything else is marketing.
Dermatologists Don't Use Half the Products They Recommend. Here's Why
Ever notice your dermatologist has great skin but their office shelves are lined with products they don't actually use? Behind closed doors, they keep it simple. Three products. Clinical actives. No fragrance. No 12-step routines. No layering seven serums. They know what works.
Our Philosophy
Radically Simple. Freakishly Effective.
Three products. Clinical actives. No irritants. No hype. No lies.
Shop The Full Reset — everything you need, nothing you don't.
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