The antidote to skincare fatigue.
Your 10‑step routine isn't fixing your skin. It's sabotaging it.
Fewer, beter formulated products means less irritation, less overstimulation, and better results. Our formulas combine clinical-level actives into multitasking products that replace three to five single-ingredient steps.
Your skin is reacting for a reason
Learn why
Get the results people chase with 6–8 separate products, in one simple routine.
Start with the Moisturizer. Add the Serum if fine lines are your priority. Bundle and save with The Full Reset when you’re ready for the whole routine.
Works because of what's in it, and what's not.
We cut every irritant and sensitizer -- fragrance, essential oils, anything that triggers reactive skin. Then we went further: instead of selling you eight single-ingredient products, we engineered clinical actives into multitasking formulas. Shorter routine. Skin that stops reacting.
Fewer products means fewer opportunities for irritation. That's what we call Practice Safe Skincare®. It's been our only rule since day one.
"This is the one serum you need to be using for fine lines and wrinkles."
Dr. Hadley C. KingMD, FAAD Dermatologist. ★★★★★Amanda B.Verified Customer"My new favourite product, I am obsessed - I have sensitive, mature dry skin and have tried so many other creams, toners, lotions, and oils — nothing compares to this, I'm literally throwing everything else away."
★★★★★
Pauline ChalametActor & ProducerI fell in love with Schaf’s facial scrub, which I use once or twice a week. I’ve become a full stan of the whole brand.
★★★★★
Don P.Verified CustomerI have never used a moisturizer as good as this one. No break-outs, perfect for my sensitive skin; helps calm the redness and repairs dry patches on my face.
★★★★★
Proudly Made in Canada
Available in Toronto, LA and NYC at:
