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Radically Simple. Freakishly Effective.

Skincare that does more with less. Start Here
hand in hand

That 8-step routine is sabotaging your skin.

When skin stops cooperating, the instinct is to add more. More steps. More products. Stronger actives.

But every product you add is another load of ingredients, irritants, and sensitizers.

Eventually, the routine meant to fix your skin starts working against it.

The answer was never more. It was better.

Six actives. One serum. No retinol required.

Most serums make you choose — hydration or firming, brightening or barrier repair.
Ours doesn't.
One formula combines ectoine, bakuchiol, vitamin C, niacinamide, peptides, and hyaluronic acid.
Six high-performance actives no other serum brings together.
No fragrance. No retinol. No compromise.

Shop the Serum

Proof.

This is the one serum you need to be using for fine lines and wrinkles.

★★★★★

Dr. Hadley C. KingMD, FAAD Dermatologist

I fell in love with Schaf’s facial scrub, which I use once or twice a week. I’ve become a full stan of the whole brand.

★★★★★

Pauline ChalametActor & Producer

As a 76 year old guy I love how this routine is simple and effective. Cleanser, serum, moisturizer, and done. My skin is the best it’s been in years. And Peter is always responsive if I have any questions. Great stuff.

★★★★★

Don R.Verified Customer

My new favourite product, I am obsessed - I have sensitive, mature dry skin and have tried so many other creams, toners, lotions, and oils — nothing compares to this, I'm literally throwing everything else away.

★★★★★

Amanda B.Verified Customer
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