The story of me and my brand is one of substance over spectacle. I’m not here to dazzle anyone with marketing gimmicks or fairy tales. I’m here to create highly effective, clean skincare that solves real skin issues.
We’re a husband and wife team in our 50s (and now 60's) that started our skincare journey believing that we could create something both clean and highly effective that worked for our mature and hormonal skin. That’s when our genderless, minimalistic approach to natural skincare was born.
Our highly curated line of skincare products are designed to support your skin's natural functions rather than replace them. Each product is multifunctional, suitable for all skin types, and formulated with a minimal number of potent, plant-based ingredients.
We don't believe aggressive ingredients have a place in your skincare routine, and a healing philosophy is better than an attack philosophy. Our products are formulated to help heal and protect your skin from environmental stressors, support the skin's microbiome, and provide essential nutrients that the skin might not be getting from your environment or diet.
In an industry often riddled with unnecessary additives, we've deliberately chosen to cut out the junk. No irritants, no sensitizers, no allergens, no fragrances, no essential oils, and no fillers. Just clinical concentrations of clean, skin-loving ingredients that nourish and protect your skin without causing irritation.
We're not just selling products; we're promoting a skin health philosophy where everyone, regardless of skin type, gender or colour, can feel confident, attractive, and empowered.
That's the schăf difference.