After taking a close look at the ingredients in our skincare and grooming products, I was shocked to learn that my wife and I were slathering our faces with toxins and irritants - day in and day out.
I discovered that these products contained synthetic preservatives, sulfates, dyes, parabens, petroleum, mineral oils, silicones, essential oils and fragrances - which are known triggers for our sensitive skin. This was my WTF moment.
We felt shafted. Betrayed. These products were not skin care. At best they were sort-of skin care. And this really pissed me off.
So I decided to do something about this crap. Crap that was messing with our skin and causing flare-ups and break outs. We wanted our skin to look good again. We wanted to feel good again. You could say we wanted our confidence back.
So I set out to develop better products, and the mission was:
- CLEAN - Free of all potential toxins, fragrances, irritants and sensitizers
- GREEN - 100% natural and vegan
- SIMPLE BUT MIGHTY - Delivers visible results and healthy skin - otherwise what would be the point.
The result is an ultra-clean skin care line that combines the nurturing and healing powers of plant-based botanicals, together with high-performance hydration technology. Effective for all genders, ages, and skin types.
Mission accomplished. Our confidence was restored. Huzza!
And now I'm on a new mission - helping others find their ideal skin health and solving real skin issues.