We believe that in order to achieve clear, healthy looking skin, a simple, less-is-more practice using irritant-free products to clean and nurture skin needs to be followed to break the cycle of overstimulation, and reset skin's natural balance and regeneration system.

Applying too much product trains your skin to rely on these products - so it gets lazy, can't fend for itself, and can't find any kind of balance with all the product being thrown at it - which perpetuates many skin problems. 

Our minimalist philosophy, or Skinamilism, is about taking a few steps back, using fewer but better products, harnessing the power of multitasking, and ultimately committing to a simpler, cleaner skincare routine to achieve better skin health.

All Schăf products are EWG Verified, Good Face Project Approved, Leaping Bunny Certified, cruelty-free, fragrance-free, irritant-free, gluten-free, vegan, and Made in Canada.

peter schafrick founder schaf skincare


I believe in the importance of simplicity, health, and inclusivity.

Part of my journey was taking a close look at my skincare products.

I learned I was blindly soaking up big corporate irritants. I questioned the silos between male and female products. I was told to perform complicated routines. All with disappointing results for my skin and wallet.

I thought there must be a better way. So I created a simple, clean skincare line for all genders, ages, and skin types.

Schăf gave me back healthy, clear skin - and I have made it my mission to help others simplify their lives and achieve healthy skin.

~Peter Schafrick