Why Schaf.

For 20 years, I photographed beauty campaigns for brands like Neutrogena and Olay—shooting the formulas I couldn't use on my own sensitive skin. When my crew and I started experiencing reactions from the products we handled daily, I partnered with a trusted chemist to create what I needed: clinical-strength actives without the irritants, fragrance, and overstimulation of 10-step routines.

Schaf was born from frustration: products that caused more problems than they solved, marketing promises that didn't deliver, and an industry that told mature skin it needed more when it actually needed better.

Ten years later, 70% of our customers reorder. They stay because multitasking formulas replace the layering, barrier compromise, and decision fatigue of conventional routines.

We make 5 products, because your skin doesn't need complexity. It needs science that works.

Schaf has a 50/50 female-male customer base...one of the few clean skincare brands with significant male audience. We don't market to genders. We formulate for biology: hormonal barrier decline, sensitivity, and the need for fewer, more effective products.

Peter Schafrick, Founder