How we're different.

We believe simplicity is the essence of wellbeing. We also appreciate the value of living with fewer complications.

We put this same minimalistic philosophy into Schăf, ensuring that everything from the ingredients to the packaging are kept simple, yet highly effective.

We believe that in order to achieve clear, healthy looking skin, a simple, less-is-more practice using irritant-free products to clean and nurture skin needs to be followed in order to break the cycle of overstimulation, and reset skin's natural balance and regeneration system.

We are committed to improving the health and appearance of your skin with uncomplicated, irritant-free products that truly perform - for women and men, oily or dry skin, and especially for those with sensitive skin.

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You don't have problem skin, you have problem products.

Some skin care brands and trendy skin care regimes encourage a multitude of steps and products - as many as 12 steps a day! That's just nuts.

Applying too much product trains your skin to rely on these products - so it gets lazy, and can't find any kind of balance with all the product being thrown at it, which perpetuates many skin problems. 

We believe biggest mistake people make when it comes to skincare is thinking they need different products for special skin types or issues. While it is true that there are some differences between male and female skin, that doesn’t fundamentally change how skin works or what it needs to calm, heal, and protect itself.

The truth is, it comes down to cutting out irritants and only using a few simple, clean products - because that’s all your skin needs regardless of gender, age or skin type.