For over 20 years, I photographed ad campaigns for brands like Neutrogena, Lise Watier, StriVectin, L'Oréal, and Olay, shooting formulas I could not use on my own sensitive skin. When my wife and I started reacting worse to the products we used, I partnered with a trusted chemist to create what I needed: clinically active formulas without the irritants, fragrance, and overstimulation of 10-step routines.

Schaf was born from frustration. Products that created more problems than they solved. Marketing promises that did not deliver. An industry that kept pushing more steps.

As hormones shift, especially after 40, skin often gets drier, more reactive, and harder to keep comfortable. I’m in my 60s now, and I built Schaf to be the simple, effective routine I wish existed when my own skin started changing.

Ten years later, 70% of our customers reorder. They stay because multitasking formulas replace the layering, barrier stress, and decision fatigue of conventional routines.

We make five products because your skin does not need complexity. It needs science that works.

Our customer base is roughly split between women and men. We formulate for biology: hormone shifts, barrier decline, sensitivity, and the need for fewer, more effective products.

Schaf is the only skincare brand that wants you to buy less.