We’re a husband and wife team in our 50s that started our skincare journey believing that we could create something both clean and highly effective that worked for us both. That’s when our genderless, minimalistic approach to natural skincare was born.

Our formulations are scientifically engineered to target and solve real skin issues, from dehydration and dullness to acne and ageing. Each product in our line is packed with potent ingredients that work harmoniously with your skin's natural biology, promoting overall skin health and a radiant glow.

We don't believe aggressive ingredients have a place in your skincare routine, and a healing philosophy is better than an attack philosophy.

It's not just about what goes into our products. It's also about what doesn't.

In an industry often riddled with unnecessary additives, we've deliberately chosen to cut the junk. No harmful chemicals, no irritants, no fillers. Just clinical concentrations of clean, skin-loving ingredients that nourish and protect your skin without causing harm.

We're not just selling products; we're promoting a skin health philosophy where everyone, regardless of skin type, gender or colour, can feel confident, attractive, and empowered.

That's the schăf difference.