After decades of dealing with our skin issues, my wife and I took a closer look at the ingredients in the skincare and grooming products we were using. It shocked us that we were constantly coating our faces with irritants and sensitizers.

This was a huge WTF moment – we were soaking up big corporate irritants and paying for it in more ways than one.

I was so appalled that I enlisted the help of a lab to test some clean, all-natural products. After many trials and testing, our genderless, minimalistic approach to natural skincare was born. Our skin looked great again. We felt confident again.

We're committed to making highly effective, ultra-clean skincare that solves real skin issues, and we believe that a simpler, cleaner skincare routine is all you need.

~Peter Schafrick