We believe in the value of simplicity, health and inclusivity.

We’re a husband and wife team in our 50s that started our skincare journey believing that we could create something less complicated, clean and highly effective that worked for our mature and troubled skin.

We were fed up with the gimmicky skincare and grooming jargon. We were frustrated, confused, and found it challenging to find brands that we could trust to simplify our lives with simple, safe, effective products.

So after years of dealing with skin issues, my wife and I took a closer look at the ingredients in the skincare and grooming products we used. It shocked us to learn that we were constantly coating our skin with irritants and sensitizers.

This was a huge WTF moment – we were soaking up big corporate, harmful chemicals and paying for it in more ways than one.

That’s when our genderless, minimalistic approach to natural skincare was born.

The result is an all-natural, clinically active skincare line that balances the healing power of plant-based botanicals with high-performance actives. These are radically simple, remarkably safe, freakishly effective products that don’t discriminate – they work for all genders, ages, and skin types, helping you solve real skin issues and find your ideal skin health.

~Peter Schafrick