About Us

After years of dealing with our own skin issues, my wife and I took a closer look at the ingredients in the skincare and grooming products we were using. It shocked us to find out we were constantly coating our faces with irritants and sensitizers like synthetic preservatives, sulfates, dyes, parabens, petroleum, mineral oils, silicones, essential oils and fragrances – all the nasty stuff that’s proven to trigger sensitive skin.

 This was a huge WTF moment – we were soaking up big corporate irritants and paying for it in more ways than one.

So, I developed products that cut out the crap that was causing our flare-ups and break-outs. And they worked. Our skin looked good again. We felt good again. Now I make it my mission to bring better skincare products to everyone:

      • CLEAN - No fragrances, irritants or sensitizers.
      • GREEN - 100% natural and vegan.
      • SIMPLE BUT MIGHTY - Delivers visible results and healthy skin.
    Skin sensitivities can be attributed to a long list of toxins and irritants found in many skin care brands. We don't believe there's a safe level for any skin irritant, including ubiquitous ingredients like fragrance and essential oils. 

    Your skin is pretty amazing on its own. Our products help it do its thing by cutting out all the stuff that can wreak havoc, and only using the good stuff your skin needs to calm, clear, heal and protect itself.

    I also believe simplicity and minimalism is the essence of wellbeing. That's why I created simple, effective, multi-purpose products that don't discriminate - they work well for all genders, ages, and skin types, helping you solve real skin issues and find your ideal skin health.

     Schăf rhymes with laugh, and that’s how we feel now that we don’t have to slap nasty irritants all over our faces. It’s time you had a good laugh too. 

    ~Peter Schafrick