After years of dealing with our own skin issues, my wife and I took a closer look at the ingredients in the skincare and grooming products we were using. It shocked us to find out we were constantly coating our faces with irritants and sensitizers like synthetic preservatives, sulfates, dyes, parabens, petroleum, mineral oils, silicones, essential oils and fragrances – all the nasty stuff that’s proven to trigger sensitive skin.
This was a huge WTF moment – we were soaking up big corporate irritants and paying for it in more ways than one.
So, I developed products that cut out the crap that was causing our flare-ups and break-outs. And they worked. Our skin looked good again. We felt good again. Now I make it my mission to bring better skincare products to everyone:
- CLEAN - No fragrances, irritants or sensitizers.
- GREEN - 100% natural and vegan.
- SIMPLE BUT MIGHTY - Delivers visible results and healthy skin.
The result is an ultra-clean skincare line that balances the healing power of plant-based botanicals with high-performance hydration technology.
I also believe simplicity and minimalism is the essence of wellbeing. That's why I created simple, effective, multi-purpose products that don't discriminate - they work well for all genders, ages, and skin types, helping you solve real skin issues and find your ideal skin health.
Schăf rhymes with laugh, and that’s how we feel now that we don’t have to slap nasty irritants all over our faces. It’s time you had a good laugh too.
We’re committed to improving the health and appearance of your skin with uncomplicated, irritant-free products that truly perform for women and men, oily or dry skin, and especially for those with sensitive skin.
That’s why we stand behind our products with a 30-day money back guarantee. If you're not satisfied, for any reason, contact us for a full refund. No questions asked and no products returned.
PROUDLY MADE IN CANADA