Some skincare brands and trendy skincare regimes encourage a multitude of steps and products - as many as 12 steps a day! 

And that's just nuts.
And a real problem.

Your skin doesn’t need that, and neither does your wallet. Healthy skin can usually regulate itself. But applying too much product trains your skin to rely on these products, and it gets lazy and can't find any balance with all the products being thrown at it, perpetuating many skin problems. 

There’s also a trend to treat specific skin ‘conditions.’ You have a zit; use this zit product. If you have an oily forehead and dry cheeks, use these two products. Morning cleanser and a different evening cleanser? This is all nonsense. Some brands treat the ‘condition’ without treating the skin and then treating the condition too aggressively. It's like chemo for a head cold. Healthy skin doesn’t need much help to fend for itself.

Less Is All You Need.

Our Less Is Best philosophy was our motivation to create simple, transformative, clean skincare products that don't discriminate - they work for all genders, ages, and skin types, helping you solve real skin issues and delivering healthy-looking skin.  

schaf moisturizer

Your skin should be able to heal itself. The misconception is that products are there to resolve when problems arise. That’s only partially true. Using too many products can contribute to the problem, which turns into a vicious cycle. And your skin gets terribly confused and forgets how to help itself - it gets bombarded with all kinds of things thrown at it before it even has time to react to the last thing that came along.

The biggest mistake people make when it comes to skincare is thinking they need special products for special skin issues. While it is true that there are some differences between male and female skin - men’s is thicker, and women’s is thinner, making it more susceptible to damage. At age 50, hormones make a mess of things for both genders that doesn’t fundamentally change how the skin works or what it needs to calm, heal, and protect itself.

It comes down to cutting out the bad stuff and only using simple, clean ingredients on your skin because that’s what your skin needs regardless of gender, age or skin type.

Aim for healthy skin, and skin issues will be far less common.  And keep it simple. Your skin will thank you.