We are a skincare company that wants you to buy less.
Less of all the irritants that can mess with your skin and cause flare-ups and break outs. Less products so your skin can find and maintain that healthy, balanced state. Less steps in your daily regime - because your skin doesn’t like overuse of products, and neither does your wallet.

We believe simplicity and minimalism is the essence of wellbeing.
Our Less-Is-Best philosophy was our motivation to create simple, effective, clean skincare products that don't discriminate - they work for all genders, ages, and skin types, helping you solve real skin issues, and delivering healthy looking skin.

Science meets nature.
Our ultra-clean, all natural, vegan-friendly products blend the healing powers of plant-based botanicals together with high-performance hydration technology - designed to calm, heal, rejuvenate, replenish, and protect skin from age stressors and pollution. 


Skin sensitivities can be attributed to a long list of sensitizers and irritants found in many skin care brands. We don't believe there's a safe level for any skin irritant, including ubiquitous ingredients like fragrance and essential oils. 

Schăf skincare products solve real skin issues and promote healthy skin because of what's in them as much as what's not. We cut out all the crap that can wreak havoc, and only use the good stuff skin needs to calm, clear, heal and protect itself. 

We use what your skin loves: olive squalane, hyaluronic acid, grape seed oil, avocado oil, African shea butter, gotu kola, jojoba seed oil, cucumber, aloe, hemp seed oil, coenzyme Q10, peptides, niacinamide, vitamin C & E, and antioxidants.

We reject what your skin hates: parabens, fragrances, essential oils, artificial colours, sulfates, mineral oils, emulsifying wax, phthalates, phenoxyethanol, propylene glycol, petroleum, animal by-products, gluten GMO's. 


I spent over two decades in the studio as an advertising photographer specializing in liquids and splashes. Shooting for beauty brands, I required various liquids I could use on set to replicate various lotions that I tossed around and splashed about, and a local lab (with a very creative chemist) supplied me with liquid concoctions for my shoots.

Having struggled with sensitive skin for years, my wife and I decided to take a much closer look at the products we were using every day. It shocked us to find out we were constantly coating our faces with irritants and sensitizers - all the stuff that’s proven to trigger sensitive skin. This was a huge WTF moment – we were soaking up big corporate irritants and paying for it in more ways than one.

So I called my chemist, and together we started a year long journey testing dozens of formulations that met three criteria: I wanted products to be simple, safe, and effective. And they worked! Our skin looked healthy again. We felt good again. Our confidence was restored.

Once I had a few products that we could no longer live without, we gave samples to friends and family. They were a hit.

Now I make it my mission to bring better skincare products to everyone.

~Peter Schafrick